BACP is the national voice on issues related to counselling, whose members include thousands of individual counsellors and others in helping professions. The BACP aims to:

* Represent counselling and national and international levels
* Maintain and raise standards of training and practice
* Increase the availability of trained and supervised counsellors
* Provide support for counsellors and those using counselling skills and opportunities for their continual professional development
* Provide the understanding and awareness of counselling throughout society
* Respond to requests for information and advice on matters relating to counselling